As I write this, there are T-minus 28 hours and 30 minutes left until the year 2025! I’m pleased with how far I’ve come in 2024, which has motivated me to double down to keep up my momentum in the year 2025. We’ve got this. Let’s go, goal-getters!

As small quilt business owners, we already wear so many hats: creator, marketer, accountant, and often, customer service extraordinaire. On top of that, we have multiple other duties outside of being a business owner, and there never seems to be enough hours in a day. But have you ever stopped to think about how intentional goal setting can help your business thrive—and give you more time to focus on your other responsibilities? That’s where a yearly planner designed just for small quilt-related businesses can make all the difference. Check out this planner available in my shop, specifically tailored to quilty business owners! It’s breaks down goals into actions for the year, quarter, and month.

Let’s walk through some key areas to focus on when setting goals for your quilting business, so you can turn those dreams into actionable steps. These prompts are specifically tailored for creative entrepreneurs like you and are perfect for planning in your yearly business planner!

**1. Financial Goals: Stitching Up Success**

Financial clarity is crucial for any small business. Start by asking yourself:
How much revenue would you like to earn this year?
What are your profit margin targets for each quilt, quilt pattern or service you offer?
Are there grants, loans, or other funding opportunities you’d like to pursue?

Setting realistic financial goals can help you stay focused on the big picture while ensuring your creative work is sustainable.way you tell your story online can make all the difference.

**2. Creative Output: Keeping Your Creativity Flowing**

Your creative work is the heart of your business. To keep it thriving, consider:
How many quilts or projects do you want to complete each month or quarter?
Are there any new skills, techniques, technology, or patterns you’d like to learn?
How can you carve out time to experiment with new designs or materials?

Having clear creative goals ensures you always have something exciting to look forward to, and helps to maintain your sew-jo!

**3. Brand Development: Showcasing Your Unique Style**

Your brand is your story. Think about:
How do you want customers to perceive your quilting business?
Are there ways to refine your logo, packaging, or online presence?
Could you create a mission statement that reflects your passion and values?
Is your brand cohesive throughout your online platforms (think: social media, website, third party selling websites, photos, etc.)?
Strengthening your brand can help you stand out in a crowded market.

4. Marketing Goals: Growing Your Audience

Reaching more customers means sharing your beautiful quilts and quilt patterns with the world! Consider:

How can you grow your social media following or email list?
What types of content can you consistently create to engage your audience?
Are there local events, craft fairs, or online marketplaces you’d like to join?

Consistent marketing ensures your work gets the recognition it deserves.

5. Customer Experience: Building Relationships

Happy customers are your best advocates. Reflect on:

How can you personalize your interactions with customers?
Could you include loyalty rewards in your newsletter (freebies) or special offers for repeat buyers?
How can you collect and use feedback to improve your products or services?

Fostering strong relationships with your customers can lead to long-term success.

**6. Time Management: Finding Balance**

Time is a precious resource, especially for small business owners, or others whose small business is a side hustle. Ask yourself:
How can you streamline your processes, like pattern writing, order fulfillment, or bookkeeping?
Are there tasks you could delegate or outsource?
How will you set boundaries to ensure work-life balance?

A well-managed schedule leaves more room for creativity and joy, and less burn-out.

7. Networking and Collaboration: Building Community

Quilting is often about connection. Think about:

Are there other quilt artists, businesses, or fabric shops you’d like to collaborate with?
What local or online quilting communities could you join or contribute to? Maybe a guild you can teach at?
Are there industry events, fairs, or exhibitions you’d like to attend?

Connecting with others can inspire new ideas and open doors to exciting opportunities.

8. Personal Growth: Fueling Your Passion

Finally, don’t forget about your personal journey. Consider:

What new skills or knowledge would you like to gain this year?
How will you stay motivated and inspired in your creative work?
Are there ways to celebrate your successes and milestones?

Your personal growth is just as important as your business growth, and helps foster home/work life balance!

**Make 2025 Your Year of Growth and Creativity**

With the right goals in place, you can turn your quilting business into a thriving, fulfilling endeavor. Using a planner tailored to small quilt-related businesses gives you the perfect place to map out these ideas, track your progress, and stay organized. The perfect small quilty business planner for sale in my shop- it includes places for you to answer these questions to create goals that will shape your business outcomes.

Please note, that goals are simply a trajectory! They’re not the end-all be-all, rather a guide to help us focus on where we’d like to end up. When life inevitably happens, we can pause our trajectory and continue when we’re in a better place. With goals we’ll have a quantitative path to know where and how we need to pick up when we come back from any “side quests.”

Let’s make this year the one where your quilting dreams truly take shape—one stitch, one goal, one beautiful creation at a time.

Happy planning, and happy quilting!